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FAQ's

What is an affiliate program?
An affiliate program allows you (the affiliate) to promote sunbingo.co.uk or jackpotjoy.com on your website. This can be by using banners, text links, email newsletters, promotional flash games and much more. Then, when a user or member of your site clicks on the link they will come through to Sunbingo.co.uk or jackpotjoy.com. If they then sign up and become a real money player you earn commission. It really is as simple as that!

Why should I join the affiliate program?
  • We represent Sun Bingo and jackpotjoy, the top soft gaming brands in the UK
  • It is free to join.
  • High conversion rate, great retain rate and the highest player value in the UK.
  • You are paid in the pound sterling currency.
  • You are paid every month by bank transfer.
  • Pro-active and personal service from our award nominated affiliate team who are available to assist and support you in your promotional efforts.
  • Sunbingo.co.uk offers regular exciting incentives for affiliates such as increased CPA or revenue share, holidays, exclusive games, gifts and competitions.

How do I join?
Step 1: Fill in the easy registration form(s). Step 2: Add Sun Bingo marketing material to your website and start earning!

What does it cost to join?
Nothing. It is absolutely free to join the our affiliate programmes.

Who can join the affiliate program and become an affiliate?
Anyone can join and become an affiliate.

What is a Pay to Play Player?
This is a player who signs up, makes a deposit and starts wagering.

I would like to feature your brand on more than one website. Do I need to complete a separate application for each site?
No you only need to apply once. Afterwards you can add as many new sites to your profile as you like.

How much will I earn?
How much you earn is of course entirely up to you, it depends on how many players you refer to the Brand Conversions brands! 20% revenue share, for this programme.

What is CPA - Cost per Acquisition?
CPA is a metric for online advertising where a rate is set for every action that is taken by a user.

What is conversion rate?
The conversion rate is the percentage of visitors who take a desired action from a click through. The action that determines conversion is determined by the advertiser and may be a sale on the advertiser's website, a completed lead form, or another action.

What is Commission?
Commission can be a percentage of the sales value generated by your site, or, it can be a fixed fee (CPA).

Are there different ways in which I can be paid?
Electronic bank transfer.

What is a tracker ID?
This is a URL unique to your affiliate account which tracks your traffic and player signups and activity.

How many tracker Ids can I create?
You can create as many trackers as you like.

What is a player incentive sign-up bonus?
This is usually a matched offer, for instance if a player deposits £50, they get another £50 for free. There are also no deposit bonuses, this means a player can gets a small cash amount without having to deposit.

What new player incentive sign-up bonuses are currently available that I can offer to new players?
Sun Bingo offers a £100 cash match bonus on the player's first deposit, up to £100. Jackpotjoy offers the same bonus to new players.

Why should I use player incentive sign-up bonuses?
Because they attract new players, cash bonuses have proven to be the most effective way to acquire new players.

Where can I view my revenues?
You can do this in the affiliate program interface. Click on Reports to view data about your performance including revenue, new players generated and traffic.

Which reports are available?
You can view your overall performance figures in the interface.

What is click-through (also called click)?
A click-through refers to the action a consumer takes when they are transferred from one Web site through a link or advertisement to another Web site. Click-through ratio is the percentage of clicks for the number of advertising impressions displayed.

When do I get paid?
Payment is made on the Brand Conversions network 1 month in arrears.

How can I update my Affiliate account details?
You can do this by accessing the My Account section in the affiliate program.

Can you help me with my marketing activity?
We are here to help you maximise your results from our brands and will be happy to assist you with any queries you may have. Our skilled affiliate team can also provide marketing advice to help you optimise your campaigns.

Where can I find marketing materials and tools?
In the Creatives section you will find gif banners and flash code as well as written copy and html mailers.

What are banners?
Banners are graphical items that are used to entice people to click on them and then be directed to an operator's website.

What are HTML Mailers?
These are html creative's designed to be used as an email message to your database.

Can I add a dynamic progressive feed (RSS or XML) to my website?
We will provide you with feeds as soon as possible.

I can't find what I'm looking for in the Marketing Tools section.
Please email us and we'll do our best to provide you with the materials you are looking for.

Are there any restrictions on the types of websites that affiliates have?
Yes. We do not accept websites that are pornographic, aimed at under 18s, sites surrounding politics, or sites that promote illegal activity of any nature. We reserve the right to remove sites with such content.

Where do I go to get support?
Please email us and we'll assist where we can.

Please contact affiliates@brandconversions.com if you have any questions regarding the Coral program with Brand Conversions or any other query.


Tote Image

latest offers from Totesport Casino!




100% first deposit bonus up to £100/€100

At totesport casino your new players can benefit from 100% first deposit bonus (up to maximum £100/€100). Their bonus will be added immediately upon making first deposit or transfer into gaming chips. So for every £1/€1 of their deposit your players will get another £1/€1 completely free!




Coral.co.uk BMPT Affiliate Promotion




Coral are offering all affiliates the chance for their new players to win main event packages for the Gala Coral British Masters Poker Tour plus a whole host of other tournaments. Please use the following content on your website.

Coral.co.uk are running daily satellite tournaments and are guaranteeing two main event packages (valued at £750, including £550 main event buy-in and £200 expenses) and one seat only prize (valued at £550) every week. There are three free-to-enter tournaments running on Sundays, Mondays and Thursdays - so you could win your seat without spending a bean.

EXCLUSIVE FREE TICKET OFFER

We have teamed up with Coral.co.uk to offer all new players an even better deal. Between 1st and 31st May, any player who signs up and collects one poker point will receive a FREE ticket to a £5.50 qualifier.


  • If you go on to earn 70 poker points by 31/05 Coral will give you a FREE ticket to a £11 qualifier as well.
  • If you earn 500 poker points by 31/05 Coral will upgrade your ticket to a FREE £80 weekly final ticket!

As a new player you will also be eligible for Coral's sign-up bonus of up to £600.

Please login here to pick up your Gala Coral BMPT creative here.




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From the people that bring you England's Number 1 Free Newspaper


The people that bring you England's Number 1 Free Newspaper have introduced an incredible new online sensation! Put your hands together for Metro Gaming. Just another Casino site you ask? This is so much more! Welcome Metro Casino, Metro Bingo and Metro Arcade - three fantastic new platforms with some incredible affiliate programs designed just for you. Reel your players in with a 100% Deposit Bonus Match up to £125 at Metro Bingo and Arcade or up to £150 at Metro Casino, and then offer them some Fantastic Games such as the New X Factor Slot Machine and the incredibly popular Monopoly and Cluedo Slot Machines. With these and hundreds more games to choose from - your players will never run out of things to do. To celebrate this fantastic launch we are offering a selection of bonus codes, plus you can even choose between a CPA or Revenue Share.




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Lets Welcome Littlewoods Bingo to Brand Conversions


We're thrilled to launch Littlewoods Bingo on the Brand Conversions network. Littlewoods is one of the oldest established gaming companies in the UK and is a very well recognised brand in several areas including Bingo. Littlewoods have created over 100 millionaires and they give out over £10 million in prizes every single month!

Littlewoods Bingo offers a fabulous range of 90 and 75 ball bingo games, mini games and side games including: X Factor Steps to Stardom, Monopoly, Cleopatra, and Hollywood Reels.

At Littlewoods players will find huge jackpots! The enormous Giant Jackpot (minimum £40,000) the fantastic Snowball Jackpot (often reaching over £1,000) are only a taster of the wide range of jackpots found at Littlewoods Bingo.

When signing up to Littlewoods players can get up to £200 free!

• Free Bonus (no deposit needed): £1.
• 1st Deposit Bonus: 100% Welcome Bonus up to £125 plus an extra £10 free.
• 2nd Deposit Bonus: 50% Second Deposit Bonus up to £65.

Not only this but you can choose between a lifetime net revenue share or a fantastic CPA.

Sign up today!




MORE EVENTS AND MORE CASH PRIZES!





To celebrate the Cheltenham Festival, Eurobet have made Micro Mania a bit less micro by adding more events and more cash prizes!

So, if you are totally new to Eurobet Poker, or want to practice your skills, there are great cash prizes up for grabs for little or no outlay!


  • Monday-Friday 18:45 CET - $100 freeroll every day!
  • Monday - Friday 21:45 CET - tournament prize pools are doubled!
  • Two Cheltenhamania Quickies added daily from Tuesday to Friday - 3 minute blinds and 200 starting chips, and start just after the main races of the day:
  • 15:55 CET = 25c freeze-out, $25 guaranteed
  • 17:20 CET = 50c freeze-out, $50 guaranteed
  • Saturday and Sunday tournaments

Click here for more infomation on Chetenhamania.
If that wasn't enough......


The British Masters Poker Tour


It's back for a second year! Qualify Free Online with Eurobet!

Last year the CBMPT paid out over £475,000 in prizes, with over 100 players qualifying for their seat online. In the end, Mark 'The Threat' Trett was the victorious tour champion winning the £10,000 sponsorship in 2010. Could it be you in 2011?

As ever there is a satellite qualification structure including three freerolls a week. Plus, new for 2010: three weekly finals, new VIP points tournaments and ticket prizes in the new points league!

Click here for more information.




Scratchcard Heaven Weekly Promotions




We have new Scratchcard Heaven banners to pick up, these include;

£5 free play, plus scratchcard
3 Wow - £200,000 (every third card wins something!)

Don't forget that there is a massive £30 cpa per player who accumulates a deposit of £20. A great way to ensure that your players maximise on their initial bonus, is if they deposit £20 straight away, they will benefit from the 100% bonus match and £5 free play and will end up with an initial sum of £45 to play with, without having to do anything!

Also for all those websites out there with a free gaming section, this is the site for you. The £5 freeplay offers an intensive introduction into the fun world of online Scratchcards and allows you to try several different games.

If you have any questions, please don't hesitate to contact us.




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CyberBingo Latest News






There is 500% cash back on first deposits for the whole of January for CyberBingo.

We also have a new catchphrase for CyberBingo - 'More than Just Bingo' as we now offer a larger selection of Casino Games with New Video Slots, Reactors, Table Games and Table Poker.

Winter Bingo Championship
1st to 31st January


The Winter Bingo Championship will be based on most games won. The player who bingos the most will be crowned the Bingo Champion. The Bingo Champion will be announced at the end of the month.



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